My first experience covering the Players from the grounds.

Earlier this afternoon I was given press credentials from my co-worker Erica who had been spending the better part of the day out at the course doing what she does best.
For me, the hand off represented the beginning of my first experience covering the actual tournament from the grounds with all the access, bells and [...]

Social Messaging and the PGA Tour

(appearing in the May 9 issue of the Ponte Vedra Recorder)
The PGA Tour has embraced an emerging online social media outlet to enrich its already unprecedented fan experience for this year’s Players Championship.
Several times each day for the past week and throughout the tournament, Lauren Beyer has published unique and fascinating updates about tournament preparations [...]

Twitter, The Players and Me.

The Players is the biggest event of the year for Ponte Vedra in Florida, as it is for the Ponte Vedra Recorder.
Retail has black Friday, Hallmark has Mother’s Day, Valentines et al. and May 5 through May 11 we have The Players. This year’s tournament (sans Tiger Woods) marks the next step in the evolution [...]